Retailers, butcher shops, farmers markets, foodservice outlets, and e-commerce businesses sell meat cuts directly to the consumer. The consumer should be able to recognize and identify the cut by the correct name, so they can make shopping comparisons. Supermarkets, grocery stores, and price clubs provide meat cut names on the self-service case package label and in advertising circulars. The local butcher shop and farmers market place an insert tag on the display tray with the cut name. Restaurants, dinners, and hotels use menus to describe the meat cut name. Regardless of the consumer segment and name inscription method, meat cut names should be accurate and based on industry standards. MeatTrack.com is the meat industry's central location for meat cut name and meat cut identification standards.
Consumers hear about meat cuts on cooking shows, see cut names in recipes, and read cut names in publications and online newsfeeds. These sources do not always use the approved name. Using unapproved meat cut names causes confusion with consumers. URMIS is a consumer-friendly Common Name platform developed to help reduce consumer confusion and give the industry a standard for naming and labeling meat cuts. Over many decades there are hundreds of unapproved names given to meat cuts ranging from fanciful names developed for marketing to regional names used in certain geographical areas of the country. Many popular cooking methods have been used for cut names because of the appealing terms used in the receipt.
How do you know if a cut name is an approved name? MeatTrack.com has a complete section with beef, pork, lamb, and veal unapproved names cross-referenced to the correct approved URMIS Common Name - check it out here!
Do you have questions or need help with MeatTrack.com? Go to the Contact Us and Support section and complete the form!